Conference centers strive for improved efficiency and financial results while also trying to maintain a superior experience for conference hosts, exhibitors, and attendees. Digital signage is becoming an essential tool to meet these goals.
Here are a few key ways that digital signage drives improved performance in conference centers.
1. Digital Signage Reduces Staff Workload
Conference centers are complex, hectic, and intense commercial spaces. The average attendee may need more than architectural signage to get around. If they do, they will ask for help from your staff. Digital and interactive wayfinding maps help reduce the strain on your staff by providing clear and precise directions to locations within the conference center facility. The directions these wayfinding maps provide can then be sent to the user’s smartphone, so the user can follow the wayfinding path to their destination.
2. Digital Signage Makes Life Better for Attendees
As conference centers continue to grow and companies expect more return for their investment into conferences, the burden on attendees increases. Just making it to events or appointments on time is difficult without factoring in schedule changes, foot traffic, and the challenge of schedule management within a complex and often large conference center space.
3. Digital Signage Generates Revenue
Conference facilities know the value of their guests to the local economy. Digital signage represents a significant step forward in a facility’s ability to program advertising and promotions to that audience. Sold correctly, digital signage advertising will significantly increase revenue for the conference center.
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