One of the best ways to improve your signage is lighting. Simple lighting fixes can keep your business signage glowing 24 hours a day. Illuminate your outdoor signage with options like light boxes, dramatic LED signs or mounted lighting fixtures to improve readability at night. Or spruce up indoor lighting in dark interiors with diverse lighting options. With the right fixtures, your signage can advertise for you day and night. Below we discuss factors to consider before choosing the right lighting option for your signage.
“An illuminated sign, if well-lit, will be your business’s most effective calling card,” said Jill Bonilla, a FASTSIGNS owner and former Marketing Manager of SloanLED.
The type of lighting you choose for your signage should reflect where the sign is located. A sign in a poorly lit room will require different lighting techniques than an outdoor sign. You want to choose an illumination option that’s in accordance with your business’s neighborhood or the interior of your establishment. For instance, you wouldn’t install a massive neon tube sign in a commercial area of corporate offices, nor would you use elegant box-lighting to illuminate a sign for your pool hall. Consider how the sign will look at night and how well it coordinates with similar signs in the area. Also check with your city’s codes on sign lighting brightness and safety before proceeding with any outdoor lighting efforts.
Depending on whether you want to illuminate an existing sign or create one from the ground up with the help of an electrician, there are a few options for signage lighting. The most common lighted signs are full-color LED graphics and picture displays. But whether you’re adding or creating, there will be dangerous electrical wiring work involved, so it’s best to consult a licensed electrician for your signage lighting needs. Here are some of the most common signage lighting options.
Backlit displays make advertising readable in most settings and lightings. They are an easy way to creatively display things like your business’s logo or message. Backlit displays are great for directories at malls or hospitals.
“We’ve seen a spike in backlit LED displays at trade shows, making for much more noticeable exhibitions than before,” Bonilla said.
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