Franchises across all industries — from restaurants to retail to hospitality — have adopted digital signage to stay current and meet customers’ growing digital demands. Brands are using digital signs to share in-store deals and campaigns, menu boards, directories, video ads and more. As brands incorporate digital signage into more of their locations, is it becoming more difficult to manage and control it all?
Take McDonald’s, for example. McDonald’s is one of the largest restaurant franchises in the world, with more than 36,000 locations across 100 countries. If every McDonald’s had a digital menu board, outdoor and indoor signs, there would be more than 100,000 signs to manage.
That’s a lot to maintain under one brand’s umbrella. Whether a brand has several locations or 30,000, it’s important for the messaging to uphold brand consistency while still appealing to the individuals around each specific location.
Drawbacks to existing digital content management strategies
Currently, brands are managing digital content using programs that still require a separate box for each screen, bulky media players or flash drives. Their shortcomings include being outdated, requiring additional tech support and not having the ability to oversee and manage each franchise. Companies, especially large franchises, will want a platform to help track it all and simplify the process.
Brands in search of alternative digital signage platforms may want to look for the following qualities:
- Flexibility and agility — When brands decide to integrate digital signage, it usually involves the installation of multiple screens across numerous locations. Organizing media playlists from a single platform shows brands the different messages cycling through the display screens at all times.
- Wireless control — A wireless platform provides greater control to make adaptations to the messages or ads being displayed on the various digital screens from remote locations. Brands have the ability to change the message being displayed from anywhere.
- Seamless technology — Brands will want to look for an interface that can replace legacy marketing materials and equipment with a single, streamlined platform. Storing, organizing and pushing out all digital signage content from a single platform helps make a potential tech headache a smooth process.
See full details at www.digitalsignagetoday.com